Born in Bacolod City on July 16, 1954, to couple Mariano Garcia Agriam and the former Adelina Murillo Camis, Joeboy as he is fondly called, took up Foreign Service at the Lyceum of the Philippines in Manila and was on his junior year when he decided to go home to Bacolod City in 1975 and work as Provincial Public Information Officer of the National Grains Authority (now National Food Authority) Negros Occidental branch.
He continued his college education nightime and graduated at the La Consolacion College- Bacolod with a degree of Bachelor of Arts in English in 1978. On April 1979, he was promoted as Regional Public Relations Officer of the National Food Authority in Iloilo City. He became President of the Association of Government Public Information Officers in Region VI (AGPIO-VI) in 1983 and was awarded the Most Outstanding Government Public Information Officer said year by the Office of Media Affairs (now Philippine Information Agency). He was also cited Most Outstanding Ilonggo in the Field of Public Information by the Iloilo Provincial Government during the Kaadlawan Sang Iloilo celebration in 1984. While working as Regional PRO of NFA, he was designated as the Executive Officer of the Sports Program of the Regional Association of Government Executives in Region 6 (RANGE-6).
On August 1988, he was appointed as Assistant Provincial Manager of the National Food Authority in the province of Antique but seven months after, on March 1989 opted to retire from government (after 13 years of service).
Married to the former Ma. Lourdes Cataluna Leagogo, they have a daughter Pamela Inocencia Adelina Agriam, M.D. The couple is behind Iloilo’s premier lifestyle magazine, CREAM dela crème, where he sits as publisher and she as editor. The full-color glossy magazine was established on May 1989, two months after his early retirement from government service with a vision to project Iloilo as a pulsating, dynamic and cosmopolitan place, not provincial and quaint.
Born a leader, he joined a disintegrating civic club and became the active president of the Iloilo Emerald Lions Club for three consecutive years (2001-2003) and considered the building of a Chapel and setting up of a Library at the Regional Rehabilitation Center for Youth (a haven for youth offenders) in Brgy. Salvacion, Nueva Valencia, Guimaras, as the biggest achievement of his presidency.
In 2007, he was elected as the Chairman of the Panay Council of Lions Clubs Presidents, an organization of 13 Lions Clubs in Panay Area. It was during his term that Typhoon Frank devastated Iloilo City and he spearheaded an immediate relief and food distribution in the city with the help of the Hawaiian-Filipino Association in Honolulu, Hawaii.
In 2008, he was courted to head the Chamber of Commerce and Industry of Iloilo, Inc. (CCIII), a business organization affiliated with the Philippine Chamber of Commerce and Industry. His biggest challenge as a leader was resuscitating the dying business organization. From a mere 10-members and without funds, in less than a year CCIII bounced back to vibrancy with 90-plus members. He served as president for 5 years and under his leadership, CCIII hosted the 18th Visayas Area Business Conference in 2009 and the 22nd Visayas Area Business Conference in 2013, respectively. Todate, CCIII is one of the premiere voice of business in the Province and City of Iloilo. CCIII, at his helm, was also in the forefront of extending relief operations to the badly hit towns in Northern Iloilo ravaged by Typhoon Yolanda through his Balikda Ang Iloilo program.
Bringing Iloilo’s indigenous fabric Hablon to the premier commercial district of the country, Makati City, through a fashion show held at the Glorietta Center for two consecutive years, 2013 and 2014.
Chaired Iloilo City’s entry to the New 7 Wonders Cities in 2014
As CCIII president, presented swanky entertainment numbers in Calle Real as part of Iloilo City’s Pedestrianization project chaired by Iloilo City Councilor Jason Gonzalez in 2014
For hosting the 22nd Visayas Area Business Conference in Iloilo City on Sept 4-6, 2013, the Chamber of Commerce and Industry of Iloilo thru its president Joe Marie Agriam receives the Plaque of Appreciation from the Philippine Chamber of Commerce and Industry President Miguel Varela and Chairman Alfredo Yao during the 39th Phil Business Conference at the Manila Hotel in 2013. Also in photo is Visayas Area Vice President Francis Monera.
Relief distribution in various towns in Northern Iloilo ravaged by Typhoon Yolanda
Joeboy sat as one of the international judges in the 2009 Miss Earth Pageant held in Boracay, Aklan where some 96 international beauties representing their respective countries competed in said prestigious beauty competition.
On July 2012, along with other 13 distinguished men, Joeboy was awarded one of the Outstanding Men of Iloilo and on June 2014, was cited as one of the Best Dressed Men of Iloilo by Cable TV program Talking Point.
When he was the Public Relations Officer of the Iloilo City Tourism Council for the years 2013 and 2014, he chaired the City’s Santacruzan held on the last day of May.
Joeboy chaired the Bugal Sang Dakbanwa Sang Iloilo Award for three consecutive years (2011-2013), a highlight during the Mayor’s Ball in celebration of Iloilo City’s Charter Anniversary
In January 2011, he was appointed by Iloilo City Mayor Jed Patrick Mabilog to co-chair the First Iloilo Sineng Pambansa in Iloilo in collaboration with the Film Development Council of the Philippines. The same position he assumed in 2012 which was the last of the Sineng Pambansa in the city, since FDCP put up the Iloilo Cinematheque a year after in Iloilo City.
Joeboy became the Regional Governor of the Philippine Chamber of Commerce and Industry in Western Visayas for the year 2013-2014.